Colgate Halloween Limited Edition Toothpaste
This is a Colgate Halloween-themed customized toothpaste packaging design, which has won the German IF Design Award.
The R&D of the toothpaste incorporates fun "magic hat" and "little ghost" shaped ice chips, presenting a cold and refreshing taste experience.
The overall design of the package is based on the theme of pumpkin, which tells the story of the pumpkin elf who developed the magic toothpaste under the effect of magic; the open window design of the outer package can see the magic paste sprayed out from the inside, and the burst of ice chips strengthens the "icy" theme of the selling point of "MAX FRESH! MAX FRESH".
The carton is embedded with a pop-up design, which makes the opening of the carton an instant experience of "surprise after surprise" and emphasizes the festive atmosphere.
